Ninjacart

Our Story Ninjacart was founded in 2015 in Bengaluru after identifying a critical gap in India’s agricultural supply chain. The company pivoted from a B2C model to a B2B platform, focusing on directly connecting farmers to markets and eliminating inefficiencies at scale. What Ninjacart Does Ninjacart operates a technology-driven B2B AgriTech supply chain platform that connects farmers directly with retailers, restaurants, and businesses across India. By sourcing from 1 lakh+ farmers across 150+ villages, it eliminates intermediaries and ensures faster payments, transparent pricing, and efficient market access. Its logistics system enables farm-to-store delivery in under 12 hours, significantly improving freshness while reducing reliance on costly cold-chain infrastructure. Beyond logistics, Ninjacart provides data-driven agricultural intelligence, enabling better crop planning, demand forecasting, and pricing decisions, along with access to financial services and a transparent digital marketplace. Scale & Reach Ninjacart has built a high-growth, scalable agri supply chain network: 1 lakh+ farmers connected 150+ villages covered 100%+ YoY growth in core business (FY26) This reflects strong adoption and increasing dependence on its platform across India’s agricultural ecosystem. Funding & Growth Ninjacart has raised $357.6 million across 15 funding rounds, backed by global investors including Walmart, Flipkart, Tiger Global, Accel, Syngenta Ventures, and Trifecta Capital. A defining milestone was the $145 million Series D round led by Walmart and Flipkart, reinforcing confidence in its supply chain-first, technology-led model. Financial Performance In FY25, Ninjacart reported ₹1,634 crore revenue, compared to ₹2,007 crore in FY24. The company strategically exited low-margin segments to focus on high-growth, operationally efficient verticals, with its core fulfilment platform now growing at 100%+ YoY, signaling a shift toward sustainable growth. AgriUpdates: What’s Happening Now Ninjacart is emerging as a critical infrastructure layer for quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart, enabling rapid and reliable fresh produce delivery. Simultaneously, it is strengthening its sourcing ecosystem through FPO partnerships, improving quality, consistency, and farmer access to institutional markets. Competitive Position Ninjacart’s competitive advantage lies in its deep specialization in agri supply chain efficiency. It enables <12-hour delivery, reduces food waste from 35% to less than 1%, and operates without heavy cold-chain dependency — creating a highly efficient, scalable, and cost-optimized logistics model. Impact Ninjacart has delivered measurable, real-world impact: Payments to farmers within 24 hours 15% increase in farmer income realization Food waste reduced from 35% to <1% Faster, reliable supply for retailers and businesses The Road Ahead Ninjacart is targeting overall profitability by FY 2026–27, while scaling its quick-commerce fulfilment and B2B supply chain operations. The focus remains on expanding its farmer network, strengthening FPO integration, and building a more efficient, transparent, and inclusive agri trade ecosystem. Final Perspective Ninjacart is not just optimizing supply chains — it is redefining how agricultural trade operates in India. By combining technology, logistics, and direct sourcing, it is positioning itself as a core infrastructure platform powering the future of Indian agriculture.